“The true delight is in the finding out rather than in the knowing.”
— Isaac Asimov
 

Innovative user experience, product, & brand strategies for purpose driven organizations

Delight Factor’s Core Branding process is values-based, human-centric, and helps you create delightful experiences

 

Our clients

We’ve honed our approach through 20 years of experience working for some of the biggest and best

 

We wrote the book

An innovative, comprehensive book from Rockport Press that examines the user-centered design process from the inside out.

A bestseller for Rockport that is available both at online retailers and in bookstores nationwide, including the New York MOMA bookshop. It's been translated into four languages including Spanish, Chinese, Korean and Taiwanese.

 

And defined the process

Core Branding is a strategic process inspired and informed by brand strategy, psychotherapy, and human-centered design that helps passionate entrepreneurs, owners, and stakeholders identify and express the core of their organization—its style, beliefs, passions, creativity, inspirations, and connections—to help communicate what is special, unique, and exciting about what the organization stands for, what it does, and how it does it.

Core branding helps you clarify your direction, communicate  your value and values, and find and connect with your people.

Contact Us

And find out more about how Delight Factor can help you define your own delightful strategy that can help you:

  • Clarify your goals

  • Identify and learn about your customers 

  • Align your offerings to meet their needs 

  • Define your vision

  • Visualize your future 

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