Core Branding Workshop
About Core Branding
The most successful organizations don’t just have personality—they have passions and beliefs that stem from an emotional and philosophical core. They care about things. They care about people. When an organization’s core beliefs and identity is clearly expressed, the organization inspires loyalty and excitement. It opens up space for intimacy and relationships.
When people feel that they know who an organization is—not just its personality, but its core beliefs and passions—people care about what that organization says and does. They buy the organizations products and services, listen what it says, and they have opinions about everything the organization does. People connect. They care.
Core branding is a strategic process inspired and informed by brand strategy, psychotherapy, and human-centered design that helps passionate entrepreneurs, owners, and stakeholders identify and express the core of their organization—its style, beliefs, passions, creativity, inspirations, and connections—to help communicate what is special, unique, and exciting about what the organization stands for, what it does, and how it does it.
Core branding helps you clarify your direction, communicate your value and values, and find and connect with your people.
What you get out of it
During the 1-day long workshop you’ll work through various exercises that will help you identify and clearly communicate your brand to customers, designers, and potential partners.
You’ll end the session with:
A prioritized list of what you do, how you do it, and with what style — your unique offering
An articulation of what you believe in and what you value — your beliefs
An understanding of who you do it for, and why — your people
A deeper understanding of the world those people live in — the trends in culture that matter to your brand
What you hope to accomplish — your goals
And clear ways to articulate what’s special about your brand to your team, partners, vendors, etc. — your only statement