Make it delightful

Cartoon Network

What if one size doesn’t fit all?
Can a brand really listen to the people who love it, even when they’re kids?
Can a brand help you play?

We helped Cartoon Network create an addictive and playful app for phones and tablets that brought together the media giant’s exciting programs and games in one simple Watch & Play experience. Following the lead of user testing we designed an app for and by the tweens who watched, played, and enjoyed it. Sometimes parents just don’t understand and that’s OK—in this case the apps topsy turvy, tilt one way for games, the other for videos, or keep it upright to do both, confused and confounded adults, but of course, the tween testers got and loved it right away. To make it delightful, you’ve got to get in touch with who you are trying to delight.