Make it clear

Rochester Institute of Technology

What do you do when you have too many voices?
How do you communicate when no one seems to agree on your story?
Can a simple system provide multiple stakeholders with clarity?

We helped the Rochester Institute of Technology create a web-based storytelling system and platform to help its colleges, centers, departments, and people tell the story of their passions, excitement, and beliefs to clearly communicate to students, parents, and alumni the unique and special character of the place and people. And then we helped them strategize ways to get there—to move from hundreds of homebuilt websites to a single, unified platform.